date - PHP datetime formatting in echo -

php noob. having trouble getting php date format execute here:

echo "<div class='column'>";  echo $row['date'];  echo "</div>";

i tried below no luck.

echo ".date('d/m/y', strtotime($row['date']))";

it should be

echo date('d/m/y', strtotime($row['date']));

the problem is

echo ".date('d/m/y', strtotime($row['date']))";       ^............  $date = '2014-01-31'; echo ".date('d/m/y', strtotime($date))";

the output .date('d/m/y', strtotime(2014-01-31))

it treat string except variable inside "".

XPATH